MONDAY, 15 AUGUST 2011
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Although the children were able to identify many threatened species, the total only represented 3% of the actual number of threatened species and was restricted to exotic, usually fluffy, animals well represented online. Their general ability to identify local species was also generally poor, with only 21% of children surveyed able to identify the European blackbird [1].
Ballouard and her colleagues stress that most biodiverisity is neglected due to a narrow range of messages communicated by the media and that biodiversity needs to be explained ‘outside and away from the screens’.
Written by Nick Crumpton